Mirjam lives between Hamburg and Zurich, is a freelance photographer and specializes in people, beauty & fashion.
As many already know, our co-founder Zelia Zadra is responsible for the art direction. Besides laflor, Zelia runs the brand “Oy Surf”, which is how she met Mirjam. Since 2016, the two have been working intensively together, which brought a collaboration with laflor into the picture.
The idea for the laflor People campaign originated during a surf shoot in the Canary Islands. The idea was to portray our most loyal fans – people who are passionate about laflor chocolate. The idea: to capture the emotions that are triggered in chocolate lovers when they consume laflor chocolate: Enjoying chocolate is all about emotions!
Mirjam came up with something very special for capturing the spontaneous reactions: The protagonists were invited to the photo studio, but didn’t know exactly what was in store for them. The protagonists had to sit in a completely blacked-out box, which was installed. Then they were given different types of chocolate. Almost blind, they had to feel them, smell them and then eat them. Mirjam simultaneously photographed what was happening in the box. This way, images that captured the spontaneous emotion of the protagonists were created.
Despite the unfamiliar set-up, Mirjam was able to make each person feel comfortable, which is key for getting such cool shots. This is exactly what makes Mirjam stand out. The result speaks for itself.
We really enjoyed working with Mirjam and hope to have the pleasure of working with her again soon!
Do you want to learn more about Mirjam Kluka and her work? Take a look.
